Tell people you’re a designer and they’ll be able to comprehend. Tell them you’re also a developer and their brain instantly starts putting one skill above the other. Even worse, they’ll assume the total sum of skills just became less than that of a person only having one. Within that logic, having not two but skills in the dozens, I would add up to being about as skillful as an average kitchen sink. In that case, I’m one hell of a kitchen sink.
Personally, I’m not entirely sure what I am exactly. Except for being very hard to label. I might be wrecking a club somewhere in China on a Saturday as a DJ, be knee deep in programming Max 4 Live devices on Sunday and finishing a remix for a major artist the next day.
As a DJ I’ve toured the world, did about any size of gig you can imagine from Tomorrowland to your local bar. I’ve got a couple of top ten charts hits in the United Kingdom under my belt and my music is being supported by the biggest names in the industry. I run a recordlabel, an agency and have a few more businesses on the side.
Yet, I’m never too far from a computer with Photoshop, Illustrator, InDesign, AfterEffects or Premiere Pro. I love graphic design. Oh, and 3D design as well. Sometimes a bit of copywriting or just for the sake of giggles the odd column. Besides being stuck behind either a DJ booth, studio console or MacPro I’m also a public speaker and tutor.
“What a brag-fest, geez!”. Don’t worry, I get that reaction a lot, but there simply isn’t another way to explain what I do without having to put up a portfolio that would be a mile long. I think I forgot to mention I’m also a software developer that’s able to dream in several programming languages, has a lot of love for normalized databases and for some odd reason is also able to speak quite a few human languages.
By now you might be wondering what the purpose of this story and the website behind it is. Truth be told, there isn’t an obvious one. I’m not looking for new customers, nor do I feel particularly interested in spending a month to gather all the projects I’ve done in the past 20 years. I’m not here to make a whole lot of sense. My company isn’t named human-logic, but vatologic for reasons about as dubious as the fact the logo is an alpaca. In short.
I do stuff.